About World Online
I organized my two groups to operate in a multi-disciplined manner as a web development/design firm, as a marketing firm, as a content originator and as a content publisher*
* Original and re-purposed print and/or video content
Prepared budgets and set goals for online business unit. With print/cable sales force budget managed by print/cable sales director.
Developed concepts that integrate online, print and cable television advertising with sales managers from those units
Developed cross-sponsorship convergence opportunities of print, cable and online content
"Productized" online sales opportunities so that our integrated print and cable sales force can sell and build online relationships. Created master sales plan that the print/cable sales director and managers used to formulate action plans.
Reorganized print and cable re-purposed content into "audience segments" to meet advertising sales, marketing and readership objectives.
Initiated "bundled print-online forced buy" programs of bringing online a print tab as a advertiser listing. The listing is the first building block to up selling other online "products" [About Building Blocks PDF]to print clients.
Directed and managed one dedicated online salesperson focused on selling Real Estate site programs and web site development/marketing programs.
Managed and initiated news content convergence concepts, cross-promotion and workflows (print, cable, online)
Directed creation of interactive and participatory content (forums, polls, surveys, contests)
Directed commercial and news/informational web site development
Initiated name recognition building campaigns (internal and for clients)
Directed promotional advertising programs for online unit
Initiated and directed creation of original "super-local" content for online use (text, photographic, video)
Explored online subscription based and pay-per-view model with the objective of strengthening the existing subscriber/member relationships and/or building new online subscriber/member relationships. Launched Bonner-Clickshare "Subscriber Access Edition" on June 27, 2002.
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