Bernard Re, Jr.,
Canaan, Connecticut telephone: (860) 824-1010
Current Position (April 2003 - Present)
Online Director, The Observer-Dispatch (Gannett Group.), Utica, New York.
In Utica we have a integrated print and online sales force, we bring selected articles from the newspaper online as well as generate exclusive online content with support of the newsroom. Programs that I have initiated have resulted in revenue and readership gains. I work directly with account executives to sell the online programs I have created. The content and sales model I use is a blend of online only (sales and content) programs, bundled (ad sales or repurposed content) and built-in sales (integarted contract with print and online components). This three-tier model has come together here in Utica and is working to build readership and revenue.
News/Information site: http://www.uticaod.com/
Special news site: From Faraway Lands
Health site: http://www.mvhealth.com/
Running site: http://www.uticaboilermaker.com/
Online Department Staff: Content Producer, Content Producer Assistant, Online Development Coordinator. Development Assistant and Online Director.
Previous Position Overview: (October 2000 - June 28, 2002)
Online General Manager, The World Company, Inc., Lawrence, Kansas. The
World Company owns and operates a group of newspapers, a cable
television station and a cable modem ISP.
My charge as Online General Manager at The World Company was to direct
the online Creative Group (five people), Online Sales Rep. (one), Content Group (five people) and work with the print/cable sales force to implement my content/revenue model for a group of Lawrence, Kansas sites, and other company owned newspaper sites in Kansas, Arizona and Colorado.
As a member of the corporate senior management
group I also contribute to overall corporate strategy of the other
business units (Lawrence Journal-World newspaper, Sunflower Broadband Cablevision, Sunflower Broadband Datavision (cable ISP), Sunflower Broadband Telephone, Sunflower Publishing).
The goal was to turn around the existing online business, stop the losses, make products out of current sites that support our core franchises, expand revenue opportunities through new initiatives and to ensure that online operation (I renamed the unit World Online) realize it's mission as one of the three main independent business units (print, cable, online) and content distribution channels of the World Company.
The content organization and revenue model I brought to and implemented in Lawrence resulted in a 300%+ revenue increase at my first year (October 2001) mark while holding expenses slightly below year 2000 levels.
During 2001, my first full year in Lawrence, we rebuilt the online
areas that were essential to our franchise. These news, sports, the arts
and community sites are now operating in an integrated manner with content and revenue plans.
In 2001 our main news site was awarded best newspaper web site in Kansas by the Kansas Press Association. In 2002 three of our sites gained national recognition as NAA Digital Edge Awards finalists.
I have developed site promotional advertising and World Online corporate identity programs that are used in print, on cable and online to promote these core areas in a consistent way.
The slogan that I developed as a central focal point, "Where people
go for news, sports, the arts and community" is being use in all print, cable and online
promotions and on all web sites as our signature tage line.
NOTE SOME URLS MAY HAVE CHANGED:
News - http://www.ljworld.com (converged news site for World Online,
Lawrence Journal-World newspaper and 6 News cable television) (over
1,000,000+ page views per month)
Sports - http://www.kusports.com (sports coverage of University of
Kansas teams) (over 750,000+ page views per month)
The Arts - http://thearts.ljworld.com (includes the arts from the
paper, the cable station and our original online content) (over 80,000+
page views per month)
Community - http://www.lawrence.com (community site that enables
self-publishing) (over 200,000+ page views per month)
Vertical Market Sites:
Real Estate http://hometown.lawrence.com/ (over 200,000+ property searches per month) (2002 finalist NAA Digital Edge Awards for Best Classified)
Employment (regional portal model) http://employment.kansasworld.com/ (print ads brought online via SwiftAds)
Automotive (regional portal model) http://automotive.kansasworld.com/
Restaurant Guide http://restaurants.lawrence.com/
Auto Racing http://racing.lawrence.com
Destination Business Directory http://destination.lawrence.com/
Douglas County Newcomers Guide http://douglasnewcomers.lawrence.com/
Topeka Newcomers Guide http://topekanewcomers.com/
Award Nominations and Recognitions:
Kansas Press Association - Best Newspaper Web Site 2001 - http://www.ljworld.com
World Online has been selected as a finalist in this year's
NAA Digital Edge Awards in the following categories:
- Most Innovative Use of Digital Media News: for "The September 11 Attack - America Responds" site http://americaresponds.ljworld.com
- Best Classified: for http://hometown.Lawrence.com
- Best Vertical: for http://kusports.com
Awarded a PEW Civic Journalism Grant to produce "Lawrence is growing" site http://growth.lawrence.com/
About World Online:
I organized my two groups to operate in a multi-disciplined manner
as a web development/design firm, as a marketing firm, as a content
originator and as a content publisher* (review "Capabilities Overview" PDF) (review "Project Management Portfolio" PDF 8.9MB
* Original and re-purposed print and/or video content
Prepared budgets and set goals for online business unit. After a year
of evolving my model and building/educating from the inside in 2002 we
will have two budget sub sets. The sub sets: print/cable sales force
budget and online sales force budget are shown as unique line items in
the 2002 revenue budget spreadsheet so that each has separate goals and
products that they are focused on and responsible for. Yet both
contribute to the total effort. The model I brought to and implemented in Lawrence resulted in a 300%+ revenue increase at my first year (October 2001) mark while holding expenses slightly below year 2000 levels.
"Productized" online sales opportunities so that our integrated print
and cable sales force can sell and build online packages to their
Reorganized of print and cable re-purposed content into "audience
segments" to meet marketing and readership objectives.
Directed the reorganization of ljworl.com into a converged "News Center" for Lawrence Journal-World newspaper, 6News cable television and World Online Internet. (see http://www.ljworld.com)
Reorganized and directed the creation of online only content (text, photographic, video) in keeping with overall franchise building strategy with a focus on "super-local" content (see http://neighborhoods.lawrence.com/)
Initiated "bundled print-online forced buy" programs of bringing
online a print tab as a advertiser listing. The listing is the first
building block to up selling other online "products" and building deep online marjeting relationships with print and cable clients.
Directed and managed one dedicated online salesperson who focused on Real Estate site selling/management and web site development/marketing sales.
Managed and initiated convergence concepts and workflows (print, cable,
Directed creation of interactive and participatory content
(forums, polls, surveys, contests)
Directed commercial web site development
Directed development of e-commerce stores and online ordering
Initiated name recognition building and brand building campaigns (internal and for clients)
Directed promotional advertising programs for online unit
Developed concepts that integrate online, print and cable television
advertising with sales managers from those units
Launched online subscription based and pay-per-view models with the
objective of strengthening the existing subscriber/member relationships
and/or building new online subscriber/member relationships. Launched Bonner-Clickshare "Subscriber Access Edition" at http://www.bonnersprings.com/ on June 27, 2002.
What news "ought to be" - http://www.globalhome.com/superlocal/whatnewsoughttobe.html - Digital Edge (Newspaper Association of America)
Remember Reader Relationships - Digital Edge (Newspaper Association of America) (Note launched Bonner-Clickshare "Subscriber Access Edition" at http://www.bonnersprings.com/ on June 27, 2002.
Previous Internet experience:
October 1998 - October 2000
The Sioux City Journal, Sioux City, Iowa, New Media Manager for Sioux
City Journal and other Hagadone newspapers
In second year of using my content/revenue model the online operation
earned a profit
July 1996 - September 1998
Laurin Publishing Co., Inc., Pittsfield, MA - Digital Content Manager
Trade publication publisher
March 1995 - July 1996
IN Jersey (Garden State's Digital Information Network) Division of
Asbury Park Press, Inc., Neptune, NJ, Senior Web Site Designer
Completely separate business unit form the newspaper
October 1994 to March 1995
Newshare Corp., Williamstown, MA 01267 (evolved into Clickshare)
Marketing/Design Director (one of three founders)
Continue to be on Newshare board of directors
June1993 - January 1995
Turley Publications, Inc., Palmer, Mass. (newspapers and commercial
printing), Computer Graphics Department Manager
March 1991 - June 1993
Around the Corner Magazine, Canaan, Conn., (lifestyle, events magazine
promoting the northwest corner of CT and nearby NY and MA) Co-Founder
Roska Direct Marketing, Division of Weightman Advertising Group North
Wales, PA, (Direct-Marketing Agency) Associate Creative Director
1987 - (corporation still on the books)
CLIP AWAY/Standard Advertising Products, Inc., Canaan, CT (name has
been changed to Inter-Vitae, Inc. to reflect a Internet focus),
publishing/developer business 1988 to present), Founder (owner).
Published works in print and online include: Direct Marketing Coupon
Designs and Retail Advertising Designs both published by McGraw-Hill and
written/designed for small businesses as a source of art and marketing
ideas. HTMLhacks published in December 1994 as a downloadable guide (on
AOL) to basic HTML page authoring.
1976 - 1988
ReDesign, Stamford/Canaan, Conn. (graphic design and marketing firm),
Nancy Collins Re - former Direct Marketing Circulation Director (New
Hartford, CT) for Business-to-Business catalog mailer
o Sarah E. R. Keating - Project Manager for Scholastic Publishing,
Marketing Division (NY, NY)
Jamie Re - recent graduate of Savannah College of Art & Design (GA)
with a BFA in Interactive Design. Currently magazine designer and interactive Flash designer.
Painting - in oils in a style I call lyrical expressionism, have
exhibited locally and internationally
Architecture - I designed our passive solar earth berm home in
Connecticut in 1981 (we still own this residence in Connecticut)
Natural landscaping with plants at hand
Vacationing on the shore with the family (Outer Banks, NC)
Will relocate (Note: We own a home in northwestern Connecticut.)