Career History

Bernard Re, Jr.,

Contact Information:


Canaan, Connecticut telephone: (860) 824-1010

Current Position (April 2003 - Present)

Online Director, The Observer-Dispatch (Gannett Group.), Utica, New York.

In Utica we have a integrated print and online sales force, we bring selected articles from the newspaper online as well as generate exclusive online content with support of the newsroom. Programs that I have initiated have resulted in revenue and readership gains. I work directly with account executives to sell the online programs I have created. The content and sales model I use is a blend of online only (sales and content) programs, bundled (ad sales or repurposed content) and built-in sales (integarted contract with print and online components). This three-tier model has come together here in Utica and is working to build readership and revenue.

News/Information site:
Special news site: From Faraway Lands
Health site:
Running site:

Online Department Staff: Content Producer, Content Producer Assistant, Online Development Coordinator. Development Assistant and Online Director.

Previous Position Overview: (October 2000 - June 28, 2002)

Online General Manager, The World Company, Inc., Lawrence, Kansas. The World Company owns and operates a group of newspapers, a cable television station and a cable modem ISP.

My charge as Online General Manager at The World Company was to direct the online Creative Group (five people), Online Sales Rep. (one), Content Group (five people) and work with the print/cable sales force to implement my content/revenue model for a group of Lawrence, Kansas sites, and other company owned newspaper sites in Kansas, Arizona and Colorado.

As a member of the corporate senior management group I also contribute to overall corporate strategy of the other business units (Lawrence Journal-World newspaper, Sunflower Broadband Cablevision, Sunflower Broadband Datavision (cable ISP), Sunflower Broadband Telephone, Sunflower Publishing).

The goal was to turn around the existing online business, stop the losses, make products out of current sites that support our core franchises, expand revenue opportunities through new initiatives and to ensure that online operation (I renamed the unit World Online) realize it's mission as one of the three main independent business units (print, cable, online) and content distribution channels of the World Company.

The content organization and revenue model I brought to and implemented in Lawrence resulted in a 300%+ revenue increase at my first year (October 2001) mark while holding expenses slightly below year 2000 levels.

During 2001, my first full year in Lawrence, we rebuilt the online areas that were essential to our franchise. These news, sports, the arts and community sites are now operating in an integrated manner with content and revenue plans.

In 2001 our main news site was awarded best newspaper web site in Kansas by the Kansas Press Association. In 2002 three of our sites gained national recognition as NAA Digital Edge Awards finalists.

I have developed site promotional advertising and World Online corporate identity programs that are used in print, on cable and online to promote these core areas in a consistent way.

The slogan that I developed as a central focal point, "Where people go for news, sports, the arts and community" is being use in all print, cable and online promotions and on all web sites as our signature tage line.


  • News - (converged news site for World Online, Lawrence Journal-World newspaper and 6 News cable television) (over 1,000,000+ page views per month)

  • Sports - (sports coverage of University of Kansas teams) (over 750,000+ page views per month)

  • The Arts - (includes the arts from the paper, the cable station and our original online content) (over 80,000+ page views per month)

  • Community - (community site that enables self-publishing) (over 200,000+ page views per month)

    Vertical Market Sites:

  • Real Estate (over 200,000+ property searches per month) (2002 finalist NAA Digital Edge Awards for Best Classified)

  • Employment (regional portal model) (print ads brought online via SwiftAds)

  • Automotive (regional portal model)

  • Apartments

  • Restaurant Guide

  • Classifieds

  • Auto Racing

    Local Portals:

  • Destination Business Directory

  • Marketplace

  • Douglas County Newcomers Guide

  • Topeka Newcomers Guide

    Award Nominations and Recognitions:

  • Kansas Press Association - Best Newspaper Web Site 2001 -

  • World Online has been selected as a finalist in this year's NAA Digital Edge Awards in the following categories:
    - Most Innovative Use of Digital Media News: for "The September 11 Attack - America Responds" site
    - Best Classified: for
    - Best Vertical: for

  • Awarded a PEW Civic Journalism Grant to produce "Lawrence is growing" site

    About World Online:

    I organized my two groups to operate in a multi-disciplined manner as a web development/design firm, as a marketing firm, as a content originator and as a content publisher* (review "Capabilities Overview" PDF) (review "Project Management Portfolio" PDF 8.9MB

    * Original and re-purposed print and/or video content

    Key points:

  • Prepared budgets and set goals for online business unit. After a year of evolving my model and building/educating from the inside in 2002 we will have two budget sub sets. The sub sets: print/cable sales force budget and online sales force budget are shown as unique line items in the 2002 revenue budget spreadsheet so that each has separate goals and products that they are focused on and responsible for. Yet both contribute to the total effort. The model I brought to and implemented in Lawrence resulted in a 300%+ revenue increase at my first year (October 2001) mark while holding expenses slightly below year 2000 levels.

  • "Productized" online sales opportunities so that our integrated print and cable sales force can sell and build online packages to their clients easily

  • Reorganized of print and cable re-purposed content into "audience segments" to meet marketing and readership objectives.

  • Directed the reorganization of into a converged "News Center" for Lawrence Journal-World newspaper, 6News cable television and World Online Internet. (see

  • Reorganized and directed the creation of online only content (text, photographic, video) in keeping with overall franchise building strategy with a focus on "super-local" content (see

  • Initiated "bundled print-online forced buy" programs of bringing online a print tab as a advertiser listing. The listing is the first building block to up selling other online "products" and building deep online marjeting relationships with print and cable clients.

  • Directed and managed one dedicated online salesperson who focused on Real Estate site selling/management and web site development/marketing sales.

  • Managed and initiated convergence concepts and workflows (print, cable, online)

  • Directed creation of interactive and participatory content (forums, polls, surveys, contests)

  • Directed commercial web site development

  • Directed development of e-commerce stores and online ordering functionality

  • Initiated name recognition building and brand building campaigns (internal and for clients)

  • Directed promotional advertising programs for online unit

  • Developed concepts that integrate online, print and cable television advertising with sales managers from those units

  • Launched online subscription based and pay-per-view models with the objective of strengthening the existing subscriber/member relationships and/or building new online subscriber/member relationships. Launched Bonner-Clickshare "Subscriber Access Edition" at on June 27, 2002.

    Articles Published:

  • What news "ought to be" - - Digital Edge (Newspaper Association of America)

  • Remember Reader Relationships - Digital Edge (Newspaper Association of America) (Note launched Bonner-Clickshare "Subscriber Access Edition" at on June 27, 2002.

    Previous Internet experience:

    October 1998 - October 2000

  • The Sioux City Journal, Sioux City, Iowa, New Media Manager for Sioux

    City Journal and other Hagadone newspapers

    In second year of using my content/revenue model the online operation earned a profit

    July 1996 - September 1998

  • Laurin Publishing Co., Inc., Pittsfield, MA - Digital Content Manager Trade publication publisher

    March 1995 - July 1996

  • IN Jersey (Garden State's Digital Information Network) Division of Asbury Park Press, Inc., Neptune, NJ, Senior Web Site Designer Completely separate business unit form the newspaper

    October 1994 to March 1995

  • Newshare Corp., Williamstown, MA 01267 (evolved into Clickshare)
    Marketing/Design Director (one of three founders)
    Continue to be on Newshare board of directors

    Other Experience:

    June1993 - January 1995

  • Turley Publications, Inc., Palmer, Mass. (newspapers and commercial printing), Computer Graphics Department Manager March 1991 - June 1993

  • Around the Corner Magazine, Canaan, Conn., (lifestyle, events magazine
    promoting the northwest corner of CT and nearby NY and MA) Co-Founder (owner)

    Summer 1989

  • Roska Direct Marketing, Division of Weightman Advertising Group North Wales, PA, (Direct-Marketing Agency) Associate Creative Director

    1987 - (corporation still on the books)

  • CLIP AWAY/Standard Advertising Products, Inc., Canaan, CT (name has been changed to Inter-Vitae, Inc. to reflect a Internet focus), publishing/developer business 1988 to present), Founder (owner). Published works in print and online include: Direct Marketing Coupon Designs and Retail Advertising Designs both published by McGraw-Hill and written/designed for small businesses as a source of art and marketing ideas. HTMLhacks published in December 1994 as a downloadable guide (on AOL) to basic HTML page authoring.

    1976 - 1988

  • ReDesign, Stamford/Canaan, Conn. (graphic design and marketing firm), Founder (owner)


  • Nancy Collins Re - former Direct Marketing Circulation Director (New Hartford, CT) for Business-to-Business catalog mailer o Sarah E. R. Keating - Project Manager for Scholastic Publishing, Marketing Division (NY, NY)
  • Jamie Re - recent graduate of Savannah College of Art & Design (GA) with a BFA in Interactive Design. Currently magazine designer and interactive Flash designer.

    Other interests:

  • Painting - in oils in a style I call lyrical expressionism, have exhibited locally and internationally
  • Architecture - I designed our passive solar earth berm home in Connecticut in 1981 (we still own this residence in Connecticut)
  • Natural landscaping with plants at hand
  • Vacationing on the shore with the family (Outer Banks, NC)


  • Upon request


    Upon request


    Will relocate (Note: We own a home in northwestern Connecticut.)


  • Close

    © 2002 Inter-Vitae, Inc.